Manifesting Brand Strategy Into Campaign Creative.
Now more than ever, brands need to rethink their messaging strategy, voice and even their purpose in the world. The most effective brands rely on creativity, technology and data to build authentic brand experiences and tell genuine stories. We mix old-fashioned creative storytelling with the best of what today’s technology has to offer. In a world where people distrust big brands and big data, we create brands with a personality that people love to love.
WE ARE EXPERTS IN
Logo and identity design
Value proposition
Brand strategy
Brand handbook
Print collateral
Packaging design
Investor decks
Marketing plans
BRANDING IS EVERYTHING
We create assets that make your brand stand out. Working with existing brands or helping start-ups, we work with you to design everything from logos and stationery to icons and illustrations. As we begin the creative process, we sync up on the strategy and spend some time exploring insights from the intelligence phase. The creative team will brainstorm how competitor brands present themselves, pull benchmarks, and identify trends in the market, creative and tech landscape – all with the goal of finding some ownable space for the brand to compete, grow, and thrive.
LOGO DESIGN
Collaboration breeds the best logos. We’ll listen to your story, research your competitors, look at who you aspire to, and create a set of concepts that wow. Together with your input, our designers will make a unique and exciting logo that you and your business will boldly wear with pride. Armed with this knowledge, we set about developing a visual design language through a series of creative explorations which eventually resolves into a unique look and feel for the company. That’s where the story begins to take shape.
VISUAL AND VERBAL EXPLORATION
We start with visual moodboards to inspire and explore where we believe the direction of the brand could go. Then we iterate ideas. We push pixels, pitch catch phrases, headlines, and campaign concepts. All the while working towards a living, breathing brand. The intelligence we gain from brand strategy helps us filter out the bad and graduate the good.
By the end of this exploration, you’ll see what we call Key Art Concepts – a series of mockups that showcase the new creative approach through photography, tone, layout design, fonts, and color palette. This will be refined and eventually make up your brand’s new visual design language and personality. For us, Key Art is, well… key. It’s the basis upon which we build all other assets, and the beginning of an actionable brand that’s ready to spread its wings.
PRODUCING HIGH IMPACT BRAND CREATIVE
Asset Creation is where we enter campaign mode. Together, we’ll scope out all the assets needed to advance the brand efforts and focus on winning over hearts and minds. You’ll meet designers, writers, coders, photographers, videographers and bunch of other dreamers – all invested in helping your brand reach it’s True North.
We come together with the guidance of the strategy, content, and account teams to translate your business goals into tight, meaningful, high-impact executions. A cycle of pre-production, production, and post-production ramps up, until you have a boatload of hard-working, engaging, on-message, on-brand assets that drive consumers down the purchasing funnel.
YOUR BRAND’S MOST ENGAGING CONTENT
Content is king. Always has been, always will be. Now more than ever, it’s imperative for brands seeking to humanize their offering to produce relevant content. And MAG is in the unique position of having a complete video production team in-house. We oversee all aspects of content creation – content strategy, production and planning, location and talent scouting, script writing, music, color grading and post-production. We have a talented roster of producers, scriptwriters, videographers, photographers and editors.
BRAND STRATEGY
A brand strategy provides direction for the marketing machine you are about to unleash on the world. It outlines the key elements that make your brand unique, your purpose and goals, and how you will deliver on them. Every brand strategy is unique. It defines the way your target audience will see, interact, and fall in love with your brand.
THE BIGGER PICTURE
Your brand strategy represents the core of your brand. It forms the basis of all interactions your target audience has with it. At the heart of it lies your brand identity, which is much more than just a logo and a font. It’s the heart and soul of your brand, the thing that will make your target audience fall in love with it. How would you like your target audience to perceive your brand? What is your purpose? And why should people care? We help you answer these questions by creating guiding principles tailored to your brand’s specific needs.
OUR KNOWLEDGE
A successful brand has to be consistent in communication and experience, both online and offline. Working with a full-service digital agency puts the ball in your court with almost endless opportunities. Whatever your strategy might become, LANSGraphix has the talent, expertise, knowledge and enthusiasm on board to fulfil every plan – big or small – in house. Meaning we have the capacity to not only think outside the box, but also act upon it.
HOW WE CAN HELP
We may be the experts at brand strategy, but it’s you who’s the expert at your brand. So we work together in developing a brand strategy. We start with a diagnosis of what we need to do. We ask questions and provide data and analysis. You bring the nuance. Together, we put all colours, words, ideas, and feelings related to your brand in the blender to create a brand strategy. And we are always on the lookout for ways to improve. To ensure your brand strategy is still as relevant and effective as it should be.
