Combining design and functional experiences.
User Experience (UX) design is about optimising design, so customers have a positive interaction with your product, making them eager for frequent use. Guiding users towards completing their tasks as easily as possible is the best way for them to experience optimal engagement.
WE ARE EXPERTS IN
User flow
Content mapping
User funnel mapping
Prototyping
REVIEW AND ANALYZE
Our designers strive to create brand experiences that are attractive, efficient and intuitive. They can optimise your brand and platform designs for the best interaction with your target group. We focus on discovering everything we can about user behaviour to craft a seamless, unique experience specific to your brand and its audience.
To deliver this experience, we need to do a bit of digging. We want to know a bit more about your audience. What are their wants? What are their needs? What are their expectations? To unlock these insights and data, we use multiple tools to understand your audience further. From market research to ongoing user analysis through the form of heat mapping and usability testing. Testing is vital for creating a website or application that really measures the success of your end user’s experience.
USER FLOW
User experience lives at the heart of everything we do. LANSGraphix combines years of design experience with the best digital creatives in the field. We are here for scoping, technical architecture, design, UX and development. Whether you have a fresh product idea, you want to try out a new navigation structure, or you want to test an app, we’re here to help you find what your users find particularly handy, easy on the eye or user friendly.
CONTENT MAPPING
Content mapping outlines how each piece of your UX content strategically relates to and supports the customer journey. It helps you connect every piece of content to a stage of the customer journey and visualize opportunities to better meet the needs of your audience. We help you define where in the purchase funnel your content engages with customers and how it helps them get what they need at each stage of the journey more effectively.
WIREFRAMES AND PROTOTYPING
Wireframes serve as the skeleton of your digital product. They’re the base, and they provide a general idea of the construction of what we’re building. Beyond the layout skeleton of the design, the content and copy is the muscle of the product. The earlier we have the content and copy for your design, the clearer the path will be from wireframe to prototype. It’s helpful to have the actual content in place to make sure everything flows the way you want.
Prototypes are a more visual representation of your product. Think of a prototypes as nearly formed bodies with moldable skin or facial features. Drafting a prototype is like making your creation suitable for the public. It’s not the final version, but it’s acceptable to show to other people. This is the point where all we should need to do are make tiny tweaks before we send your designs over to the engineers who’ll make it real.
