OVERVIEW
Food Rights Alliance is coalition aimed to bring together Civil Social Organisations working in the field of sustainable agriculture and food security in Uganda. The Alliance promotes the realization of the right to food in Uganda through Advocacy, Knowledge Management and Capacity Development.
WHAT WE DID
Website Design
Creative Development
UI/UX
BRAND
Food Rights Alliance Limited
THE BRIEF
Food Rights Alliance needed an updated and responsive website that was able to showcase all of their areas of practice and better represent their efforts. They also needed a better way to communicate and disseminate information to the public. The Alliance further required an easy to manage online forum that they could promote at events, gain additional sources for funding to support their cause, and give them their own online presence.
THE SOLUTION
The entire website was redesigned from the top down. This allowed us to maintain existing valuable content while also highlighting the benefits of the organization and the work that they performed for the community. We were also able to update the site’s user experience (UX) and site architecture with an updated tagging structure. Due to the updates performed, the website speed increased dramatically.
CONTENT MANAGEMENT
An organization, such as a nonprofit, has plenty of information to share. Whether it be statistics, testimonials, or breakdowns of how your organization is run; there’s a lot of content that can be promoted to audiences. By implementing a content management system, Food Rights Alliance were able to post this content to their website with ease.
THE RESULT
We delivered a site that showcases a range of tools in easily digestible chunks to help increase conversions. We also offered them ultimate flexibility with a modular website design, managed by a WordPress CMS. Food Rights Alliance now has everything they need to push their non-profit forward and to promote their areas of advocative work.
