OVERVIEW
Kebera is Uganda’s next-generation mobile application for contact tracing and pandemic response which allows users to proactively make decisions based on their risk of infection. Kebera combines ultrasonic technology with Bluetooth to detect your interactions. Ultrasound gives users much more spatial awareness, since it reacts with materials organically and won’t pass through barriers like walls. In a systematic study, the app is built avoid falsely recording interactions with 99.6% accuracy.
WHAT WE DID
UX/UI
App Build
Website Design
Creative Development
Digital Engagement
BRAND
Nasibra Networking and Security Solutions
THE BRIEF
As countries take steps to reopen borders and society it is essential to have robust contact tracing systems in place to slow the spread of coronavirus. Nasibra Networking and Security Solutions in Uganda commissioned a COVID Tracker mobile app to help speed up contact tracing. However, creating the app is only one part of the overall process, another crucial aspect is raising awareness. This is where LANSGraphix stepped in. Together with Nasibra, we developed the messaging around the app and designed and built a website and initial social media campaign to promote and explain the app to the entire Ugandan population.
THE SOLUTION
As Nasibra Networking and Security Solutions, together with the Ministry of Health worked towards coordinating resources and efforts across Uganda to help slow the spread of Covid-19 and protect the entire population, they worked with us to create a contact tracing app. The app harnesses Bluetooth technology to improve and speed up contact tracing. LANSGraphix also stepped in to coordinate efforts with Kebera to create a website, write accessible content, and draft social media assets to explain and promote the app to the general public, the media and other stakeholders.
USING AMAZON WEB SERVICES TO ENSURE RAPID DELIVERY
Together with Nasibra, we choose to create the website on a separate domain and server from the company’s main website so as to not overload it with high traffic levels. So, using Vue.js, an open-source JavaScript framework, we quickly built the new website and ensured it delivered the best experience possible while also being mobile-friendly. It was deployed on Amazon Web Services which enabled our DevOps team to continuously integrate and deploy the code. We also implemented an Imperva Content Delivery Network to cache content across the entire website. This reduced the load on the server thus ensuring stability and scalability of the site. As speed was of the essence, the site was built and deployed in a week’s time.
DESIGNING A DISTINCTIVE VISUAL IDENTITY
Given the urgency of the project, our designers quickly created a visual identity inspired by the design of the app. The goal was to deliver a simple but distinctive suite of digital assets for use across web and social. It was crucial that the design be flexible so that it could be adapted across all media channels while not sacrificing brand consistency. This is why we choose to go with a more minimalistic website design that complemented the existing COVID-19 public information campaign brand without overwhelming the user.
A CONTENT STRATEGY THAT CATERS TO THE ENTIRE POPULATION
Thanks to the rapid construction of the website, our content team, together with the Kebera digital team, was able to focus more time and energy on creating a content strategy. As the goal was to have the app downloaded by all adults in Uganda, the messaging needed to reassure the general public about its value, privacy and ease of use. We needed to convince the public that downloading and using the app is something everyone needed to do together to help slow the spread of the virus.
THE RESULT
The roll-out of Uganda’s coronavirus contact tracing app was set against a background of media scrutiny and privacy concerns around the technology involved. So it was crucial that any content created addressed and reassured the general public about data and privacy issues. Therefore, an approach of transparency and clearness was adopted when crafting the content while also providing access to the original documentation to ease general concerns. We also ensured the new site complied with GDPR regulations and the Data Protection Commission guidelines regarding cookie management and privacy. This ensured that we developed processes which prioritised privacy-by-default while winning over the public trust.
COUNTRYWIDE SOCIAL MEDIA CAMPAIGN
To ensure the app reached the most people once launched, our team created social media assets to be used across Facebook, Twitter, Instagram and LinkedIn. The aim of the social campaign was to raise awareness while also encouraging users to download the app via a strong call to action. Using branding principles from the website and the government covid-19 campaign, we created stills and animations that featured an image of the app and a strong call to action to download the app and help slow the spread.
By tackling the challenge of raising awareness for Uganda’s Covid-19 Tracker app in a 360-degree manner, our team was able to deliver quality content that focuses on transparency and public reassurance design in a simple and effective website. By creating a recognisable look for the app that built on the overall government Covid public information brand, we ensured the general public recognised and remembered the Kebera’s message.
