OVERVIEW
Clare Mullo’s passion for bridal and wedding dress design shines through in every dress she creates. The brand’s commitment to quality, attention to detail, and understanding of the importance of this special day, makes them the ideal choice for brides-to-be. With a focus on creating custom designs that reflect the individual style and personality of each bride, Clare Mullo’s dresses are truly one-of-a-kind.
WHAT WE DID
UX/UI
Strategy
Website Design
Creative Development
Video / Photography
BRAND
Clare Mullo Limited
THE BRIEF
Clare Mullo, a custom bridal and wedding dress designer in UK, wanted to establish an online platform showcasing their exceptional work. The project was a collaborative effort between the brand and Lansgraphix’s development team. The project kicked off with a detailed discovery phase, where the team worked closely with Clare Mullo to understand their vision and requirements. The team then used this information to design a website that met the brand’s goals and provided a seamless experience for brides-to-be. Throughout the project, the development team remained focused on delivering a website that accurately reflected Clare Mullo’s passion and expertise in the custom bridal and wedding dress industry. Upon completion, the website was thoroughly tested and launched, providing brides-to-be with an online platform to explore and select their dream dress for their special day.
THE SOLUTION
Lansgraphix started the project for Clare Mullo by conducting a detailed discovery phase to understand the brand’s vision and requirements. The team then conducted research to identify the best approach to meet the needs of both the brand and the target audience. This was followed by a thorough UX/UI design stage, where the team designed a visually appealing and user-friendly website. The design incorporated a customizer tool that allowed brides-to-be to visualize their dream dress, a gallery of previous designs, and a comprehensive guide to assist in the dress selection process. The website also included a contact form for personalized support and advice. The team also worked with a professional photographer to capture stunning images of the custom bridal and wedding dresses to showcase on the website.
DEVELOPMENT
The development team worked closely with Clare Mullo throughout the development stage to ensure that the website accurately reflected the brand’s passion and expertise in the custom bridal and wedding dress industry. The team used the information gathered during the discovery and research phase to develop a website that met the brand’s goals and provided a seamless experience for brides-to-be. Upon completion, the website was thoroughly tested and launched, providing brides-to-be with an online platform to explore and select their dream dress for their special day. The end result was a comprehensive website development solution that accurately reflected Clare Mullo’s passion and expertise in the custom bridal and wedding dress industry, and showcased the stunning photographs of the custom bridal and wedding dresses.
VISUAL PRESENTATION
Clare Mullo’s custom bridal and wedding dresses were brought to life through a stunning visual presentation, featuring both photography and models. The team worked with a professional photographer to capture images of the dresses, while carefully selecting models to match the target audience of brides-to-be. The images were taken in a manner that showcased the intricate details and quality of the dresses, making them the centerpiece of the website. The gallery of images was carefully curated to provide a comprehensive view of the brand’s offerings, including a range of different styles and designs. The use of models helped bring the dresses to life and provided a more personal and relatable experience for the target audience. The stunning visual presentation played a key role in creating an inviting and visually appealing website that accurately reflected Clare Mullo’s passion and expertise in the custom bridal and wedding dress industry.
THE RESULT
The result of the project was a visually stunning website that effectively showcased Clare Mullo’s custom bridal and wedding dresses, as well as made-to-wear options. The website’s design was intuitive and user-friendly, allowing brides-to-be to easily explore and select their dream dress for their special day. The stunning photography and models brought the dresses to life, providing a more personal and relatable experience for the target audience. The website accurately reflected the brand’s aesthetic and passion for the custom bridal and wedding dress industry. The online shop served as a tool for brides-to-be to easily navigate and make informed decisions about their wedding attire. An appointment form was also included, making it easy for brides-to-be to schedule a fitting or consultation with Clare Mullo. The website received positive feedback from both brides-to-be and industry professionals, solidifying Clare Mullo’s position as a leading provider of custom bridal and wedding dresses. The website was a key factor in attracting new customers and increasing brand awareness, leading to increased sales and overall success for the business.
